“It’s not for everybody, and that’s fine,” Stacy said. The data insights come from Next Gen Stats, an NFL initiative that runs on Amazon Web Services infrastructure and includes calculations like an optimal play-call model for those fourth-down decisions that have become a regular talking point in recent weeks. “If we could kind of bring people to watch Dude Perfect and have the football game as part of the experience, we thought that was just a great way to entertain people and bring families together,” Stacy said.įor Prime Vision, a control room in Los Angeles uses Second Spectrum tools to augment the live video feed with a variety of markers, from route tracking to star player tags. Prime Video director, global live sports production, Jared Stacy said that demo-“the one that linear broadcasters are having the hardest time reaching”-was a particular focus when it was developing the Dude Perfect concept. Instead, they are rolled into the overall numbers, which have generally surpassed expectations a month in, particularly with younger viewers. It has also brought back Hannah Storm and Andrea Kremer for a stream focused on the stories inside the game.Īmazon has not released viewership numbers for its supplementary streams. In addition to Prime Vision, Amazon launched TNF with Dude Perfect, a family-oriented presentation featuring a well-known group of YouTube personalities. (The ManningCast’s ability to do both has made it uniquely special.) Amazon’s shows have generally fit those molds, as well. Supplementary feeds these days generally fall into one of two buckets-either attempting to grow the game’s audience or better serve hardcore fans. It’ll return for Thursday’s Bears-Commanders game and each TNF game thereafter, according to Amazon, proof that even if the ManningCast’s massive success last year signaled the maturation of alternate stream styles, there are still new formulas to be discovered. Prime Vision has already found a number of fans online.
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